Why are some anti-aging skin care products so costly? One important point is that cost and value don't always go hand in hand. Just because a skin care product is expensive also doesn't guarantee it works. The fact is many anti aging products simply don't work.
Let's look at a few companies that frankly turn out substandard skin care products but charge "an arm and leg" for them.
I'm not going to name names but you can easily find them at high end department stores. You know the ones that as you walk in the store entrance the whole place is one big fragrant atmosphere. You can get a "free" makeover. The others are heavily advertised on the TV.
Why the High Price Tag?
Overhead often dictates the price of any product. But TV ads are not cheap. For example, during the Super Bowl the cost is $3 million dollars for 30 seconds. Wow! Of course, if a famous person endorses it, up goes the cost to YOU.
Some companies do make good products, but their price tag is exorbitant. Why? Marketing and advertising. Many multi-level type companies have fairly decent skin care lines but the dollars they have to pay out for the downline makes the cost go through the roof. Others who try to sell at a fair price often go out of business because the cost of keeping up a store and paying employees usually results in higher prices.
Product Promotion Takes a Big Bite
Companies often sacrifice product research and testing to spend it on advertising. If more money went into product development that turned out a quality product sales and profit would go up. Not too many companies will do that.
Most Anti Aging Products "Recipes" Don't Work
Most skin care product manufacturers know what ingredients are needed for a product to work. But very few of these ingredients are ever found in the skin cream. If they are they are just enough to technically list it on the label, but ineffective still. Again its cost that causes this to happen. Why put out a product that really doesn't work? That's is why you often see advertising that says, 'new and improved". All that means is that they probably just changed the formulation. What a Trick!
What Should a Skin Care Product Have?
To be an effective skin care product it should have ingredients that are active and be around a 50% concentration of the whole product amount. Very few companies can make this claim.
What most companies do is use purified water as their main ingredient. Then they add coloring, parabens (unnecessary preservatives) and imitation fragrances to cover the smell of the product. After that there isn't much space left to put in much of the ingredients that work. Look at the label, you'll see what I mean. So where do you find an effective and safe skin care product?
The Better Skin Care is NOT in High End Stores
The best anti aging skin care products are sold direct from the manufacturer and over the internet. This method usually brings down the cost yet delivering a product that works.
Most of these companies have an excellent skin care line that works and sometimes a nutritional supplement line that is superior to even health store products.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment